When Logan Paul made his WWE debut in 2021, it was only a matter of time before he was immortalized the same way most WWE superstars are: with his own Mattel action figure. He’s not getting anything as simple as the company’s line of Basic figures or even an entry in the long-running line of Elite toys. Paul is starting on top, with WWE and Mattel creating an Ultimate collection figure–the most-detailed and articulated line of toys WWE has. Getting to a finished product was no easy task, though.

Paul’s Ultimate is the second Mattel has offered via their Mattel Creations website as a presale exclusive item. The first, Ultimate Cody Rhodes based on his Wrestlemania return in 2022, will arrive this summer. Still, while it won’t be available in stores at release, the toy giant pulled out all the stops to make sure the Ultimate lives up to its name. And where that all starts is with many, many pictures of Paul.